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Brand Guidelines & Logo Usage

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The Wissahickon School District is proud of its brand, developed in 2016 with the input of district staff, students and community members, and the design expertise of VIP Branding Powered by Varsity Brands.

Our brand is much more than a logo. It is a visual representation of everything the school district believes in, stands for, and promises to our stakeholders. Our brand was designed to reflect our all-around standard of excellence in academics, athletics and all other officially affiliated district programs. It also serves to reinforce the core essence of our school pride, accomplishment and spirit.

Our approved logos include:

  • WSD District Seal
  • Primary Mark (Mascot/Wissahickon Wordmark)
  • Mascot (Trojan)
  • Initial (W) and Wissahickon Wordmark
  • District Shield

It is critical that all parties utilizing any of the Wissahickon School District brand elements follow our usage guidelines outlined in the WSD Brand Guide in order to preserve and protect the Wissahickon School District brand image and support the district’s mission and reputation. Creation, application or any use of the Wissahickon School District brand elements must conform to approved standards as authorized by Wissahickon School District. Additionally, it is imperative that Wissahickon School District brand elements are used properly on all merchandise, web, printed materials, signage, etc. in a quality manner. 

INTERNAL: The district’s approved logos are available for use by district staff, students and officially affiliated district organizations (school clubs, teams and Home and School Associations). Please call 215-619-8022 or email for assistance with using our approved logos.  

EXTERNAL: Use of our logos by external community members or groups not directly affiliated with the district must be approved by the WSD Community Relations Department. For more information, please call 215-619-8022 or email